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Hospitality and Retail
Development of Scalable Guest WiFi Marketing Platform

Introduction
BeamBox is a technology driven company revolutionizing customer engagement for the hospitality industry. Specializing in guest Wi-Fi and marketing solutions, BeamBox empowers cafes, restaurants, and hotels to connect with their customers in meaningful ways. Its focus is on simplifying how businesses connect with their customers, using intuitive tools and actionable insights to improve customer experiences and drive revenue growth.
Challenge
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To address scalability, performance, and operational demands, Devsloop modernized BeamBox’s back-end infrastructure:
Scalability Optimization: Architected the platform to handle high traffic volumes and growing data demands with ease.
Ruby Implementation: Leveraged Ruby to build a robust and flexible back-end system that supports BeamBox’s hospitality-focused solutions.
Infrastructure Performance: Optimized system operations to reduce latency and maintain smooth functionality, even during peak usage.
Advanced Optimization Techniques: Applied cutting-edge methodologies to enhance database query efficiency and ensure stable performance.
Continuous Delivery Pipelines: Established CI/CD pipelines to facilitate daily production releases, integrating updates, new features, and critical bug fixes without disrupting platform operations.
To elevate BeamBox’s user-facing experience, Devsloop implemented significant enhancements to the platform’s front-end:
Responsiveness: Redesigned the UI to ensure seamless adaptability across various devices, providing a consistent and engaging experience for users.
Optimized Code Structure: Refactored and streamlined front-end code to improve maintainability, reduce load times, and enhance overall performance.
User-Friendly Design: Delivered an intuitive and accessible interface, making it effortless for hospitality businesses to manage their guest Wi-Fi marketing tools and access insights.
Mobile Responsiveness: Developed a mobile-friendly layout to cater to users accessing the platform on smartphones and tablets.
New Feature Design: Designed and integrated new features to support BeamBox’s expanding suite of tools for guest marketing and data management.
Admin Panel Integration: Added a comprehensive admin panel, enabling efficient management of user permissions, data, and platform settings.
To enhance BeamBox’s automation capabilities, Devsloop implemented a suite of advanced features that streamlined platform operations and improved user experience. A critical part of this transformation involved writing detailed specifications in Ruby and implementing them effectively to ensure robust automation functionality.
– Custom Automation Rules
– Event-Driven Triggers
– Scalable Workflow Automation
– Dynamic Report Generation
– Enhanced Testing and Validation
– Seamless Integration with Admin Panel

Why the client choose us!
Over 24 months, Devsloop implemented a strategic approach to address BeamBox’s challenges, transforming its platform into a robust, efficient, and highly scalable solution. This transformation significantly enhanced operational efficiency while delivering an exceptional user experience. BeamBox entrusted Devsloop for its innovative solutions and commitment to fast-paced, high-quality delivery, cementing a strong partnership built on trust and results.
Key Points
The collaboration between Devsloop and BeamBox yielded significant results: - Enhanced Scalability - Optimized Performance - Improved Operational Efficiency - Strengthened Market Position - Exceptional User Experience Through this partnership, BeamBox not only overcame its technical challenges but also solidified its reputation as a leading provider of guest Wi-Fi and marketing solutions. Devsloop’s commitment to innovation and rapid delivery ensured the platform's success and positioned BeamBox for sustained growth.
Impact
Beambox now actively serves over 17,166 users and more than 6.8 million guests, reflecting strong adoption and engagement across its client base. Over the past two years, platform stability and optimized service delivery have driven 70–80% regular user engagement, boosting sales and client satisfaction. With 30+ users and nearly 10,000 guest interactions daily, Beambox continues to see widespread usage and consistent growth.
Making the change visible!
Devsloop distinguishes itself as a premier partner for businesses seeking to enhance their operations, scalability, and technological capabilities Customized Solutions for Unique Needs Expertise Across Diverse Technologies Agile Development Approach End-to-End Partnership Proven Track Record
Key technologies used
Ruby on Rails
Node.js
PostgreSQL
Ruby on Rails
Elastic Search
REST APIs
Docker
Kubernetes
AWS
EKS
Stripe
Ruby on Rails
Node.js
PostgreSQL
Ruby on Rails
Elastic Search
REST APIs
Docker
Kubernetes
AWS
EKS
Stripe